Party Pieces breaks the States! Kate Middleton’s mother launches her business in the US

The Princess of Wales’ mother Carole Middleton has launched her party paraphernalia business in the US  and used a cardboard cut-out of herself to help promote the new move.

Party Piece was founded by Kate Middleton’s mother in 1987 when she was looking for inspiration for her daughter’s fifth birthday party.

She realised there was a gap in the market and set up the business that offers time-pressed parents an easy choice of imaginative parties for their children.

The brand’s best-selling Party Pieces Collection features products such as plates, napkins, cups, hats, balloons, treat stands and decorations. 

The firm is based at Child’s Court Farm in Yattendon, Berkshire. It employs 40 people and sends out 4,000 orders a week.

All three of her children have worked for the company at some point – Kate helped develop the first birthday and baby category.

Carole previously said how in the beginning they had to do ‘everything ourselves’ and the children would sometimes help out with tasks such as taking orders and filling boxes.

Now the Party Pieces Collection is being sold in the United States and Carole, 67, visited several stores to see her products as well as a cardboard version of herself.

Carole Middleton, the mother of the Princess of Wales, has launched her party paraphernalia business in the US (pictured looking at the products)

The 67-year-old started Party Pieces in 1987 after struggling to find options for her daughter Kate’s fifth birthday party 

It is the brand’s first retail partnership outside of the UK and is the beginning of ‘larger expansion plans’ in the US, according to its official Instagram account.

Carole Middleton wears double denim in a poster that appears alongside her products in the US

It comes only a year after a successful e-commerce launch in Britain, which saw Party Pieces Collections quickly become a best-selling range for the brand.

However, the mail-order company made a loss of almost £300,000 last year.

Recently published figures disclose that Party Pieces Holdings racked up a loss of £285,506 in 2021, making its net deficit on the balance sheet £1.35million.

The new venture across the Atlantic is the next phase of growth for Party Pieces. It will make its products available for the first time in the US at 39 Saker ShopRites stores. 

‘It’s very exciting to see our Party Pieces Collection expanding into the US starting with Saker ShopRites, a leading retailer in New Jersey and family-owned business with a long history of commitment to the customers and communities its stores serve,’ said Carole.

‘This is the culmination of great teamwork, and we’re happy to partner with Saker ShopRites for our initial launch.’ 

Richard Saker, president and chief executive of Saker ShopRites, said: ‘We are thrilled to be the first US retail partner for British heritage brand Party Pieces.

‘We know our customers are coming together again to mark special occasions in their lives and they want to make their parties spectacular.’