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Nura is often lauded for its personalized sound technology, which tests your ears to automatically find optimal EQ settings. But its latest earbuds, the NuraTrue Pro, take things to a new level—they support CD-quality lossless audio.
The NuraTrue Pro earbuds are an early adopter of Snapdragon Sound, a high-res codec developed by Qualcomm. They support 44.1kHz 16-bit audio over a wireless connection, plus multipoint pairing and ANC. Impressively, these features come with a total 32-hour battery life and a Spatial Audio mode, which emulates the 360-degree sound of music in a room.
Nura calls this product “the world’s first wireless earbuds with CD-quality lossless audio,” which is plainly false. Over a dozen wireless earbuds use the Snapdragon Sound codec for 44.1kHz 16-bit audio. That said, Nura is one of the few brands to market this technology outside of Asia.
I should note that Snapdragon Sound is only supported by a handful of phones, mainly Chinese brands. It will take a few years for Snapdragon Sound to become a common audio codec in the global smartphone market. (Nura plans to sell a Bluetooth 5.3 USB adapter, which sort of remedies this problem.)
You can pre-order the NuraTrue Pro earbuds now on Kickstarter. Pricing ranges from $200 to $250, depending on when you place your order (the final retail price will be $330). This project is already way past its goal, and Nura is a trusted brand, so you don’t need to worry about the fact that it’s on Kickstarter—it’s just a way to build hype.
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