Digital marketing is a new and growing concept. It has recently emerged as a new business module as well as a job profile. According to various studies, it is shown that every business model needs a digital marketer. Also, the demand for digital marketers is increasing at a great pace. But still, people have a lot of digital marketing questions.
This is quite an important field in the business today, and the more important part is to be aware of the digital marketing interview questions. Although, the field is vast and the opportunities are ample, still the competition is getting tough each day. To be a successful digital marketer one needs to prepare well, at the same time he needs to crack the digital marketing interview like a pro. So, let us find what digital marketing is and what topmost trending questions for the year 2020 are.
What is Digital Marketing
Digital marketing refers to the use of social media and the internet to promote the product and services of an organization. The aim is to reach the maximum consumers by way of the digital mode. The various types of digital marketing are:
- Content marketing
- Search engine marketing
- Display Advertising
- Mobile Marketing
- Social Media Marketing
- Email Marketing
- Influencer Marketing
- Affiliate Marketing
- Video Marketing
- Audio Marketing
Since we are now aware of digital marketing, it is important to be aware of the topmost questions in the digital marketing interview. Although, there is a list of digital marketing questions that can help you a lot to move ahead in your digital career.
19 Top Digital Marketing Interview Questions and Answers
When we talk about the questions and answers relating to digital marketing, it can be related to gaining basic knowledge or for an interview. So, here are the top digital marketing interview questions to help you get through the interview and get your dream job.
1. What do you understand by digital marketing?
Digital marketing is all about brand marketing tactics via online mode. It includes various methods like SEO, SEM, link building, Email marketing, Content marketing, PPC, and various others.
2. How can you categorize digital marketing?
Well, broadly speaking, digital marketing is categorized into two segments. The first is the inbound and the second is outbound marketing. Inbound marketing refers to a technique where with the help of eBooks, webinars, newsletters, and other the PPC is increased. On the other hand, the outbound technique is one where the potential buyers are reached by email, call, digital platforms, and advertisements.
3. Why do you think digital marketing is better than offline marketing?
Well, online marketing is indeed growing. It is also true that the reach of digital marketing is far more than that of offline marketing. Also, the majority of consumers can be found on digital platforms.
Say, for example, if you are a small shop owner of stationery and you wish to reach the masses, you cannot do so by offline marketing. Even if you think to apply, the option is door-to-door marketing which is time-consuming and expensive.
On the other hand, making a business page on social media or creating a website can increase your reach to potential buyers quicker. So yes, digital marketing definitely has an edge over offline marketing.
4. Is digital marketing different from branding?
It is quite common that people get confused between digital marketing and branding. But the fact is they are entirely different. In branding, the aim is to make people aware of the brand and name by way of promotion.
In digital marketing, the agenda is to reach and establish effective communication with the target audience. In short, branding is to create awareness, and digital marketing is to create customers.
5. Why do you think social media is gaining popularity?
If we see the current scenario, the majority of people are linked to one or the other social media platform. Also, people love to keep their life updated and also love to know what is going around the world. When the business houses post on social media, it directly draws the attention of the viewers. They don’t need to be the ultimate customer but it helps in increasing website traffic, building conversions, increasing brand awareness, and improving communication and interaction with target audiences.
6. Can you name some digital marketing tools?
There are a lot of tools available for digital marketing like:
- Keyword Discovery
- RankWatch
- Alexa Ranking
- Google Analytics
- SubmitExpress Link Popularity
- Digital Point Keyword Tracker
- Google Trends
- Google Keyword Planner
- Kissmetrics
- SEMrush
- Buzzsumo
- AdExpresso
- Unbounce
7. What is keyword optimization?
Keyword optimization basically relates to placing the keywords on the webpage as well as in the article in a manner that the page achieves a higher rank. It is the most common and prominent form of website promotion. The title of the web, heading, URL, meta tag, and content all need to be carefully designed to have the best optimization and reach.
8. What do you understand by PPC?
PPC refers to Pay Per Click. It is an advertising option where; the publisher or the host of the website earns revenue every time the advertisement of the advertiser is clicked. It is a revenue generated model which is automated in nature.
9. Can you tell me about Google tools?
Google is a platform that provides us with plenty of tools to choose from. Tools like Adsense, Adwords, Analytics, and other services a great deal. Google Adwords is a famous PPC model that allows the marketer to reach the customer directly and also generates revenue for the host platform.
10. What is the difference between SEO and SEM?
SEO is search engine optimization that enables the site to appear in the result pages of the search engine. SEM, on the contrary, refers to search engine marketing, usually done to purchase a space in the search engine result page.
11. What is responsive web design?
It is basically a method of designing a webpage in such a manner that the reader will find it attractive and impressive to access on different devices like desktop, mobile, and tablet. It consists of a mix of flexible layouts, images, grids, fonts, charts, and the use of CSS media queries.
12. Do you think there is any limitation for digital marketing?
Like everything has some limitations, digital marketing has its own limitations. For instance:
- Intense Competition
- Can get confusing for consumers
- Can be misleading is the user is unable to understand
- Not all can access it as the age group above 50 is still less active online.
13. What is content marketing and email marketing?
Content marketing is related to designing and promoting relevant, valuable, and consistent content to attract and retain a defined set of audience. Email marketing is the strategy of sending emails to target leads and customers and getting them converted to potential buyers.
14. Can you explain AMP?
AMP is accelerated mobile pages. It is a project of Twitter and Google to create a lightweight and fast loading mobile page which is user-friendly and can support various platforms.
15. Can you list down some KPIs for digital marketing?
The KPIs refer to key performance indicators that determine and analyze the performance and status of a business. The main KPIs for digital marketing are:
- Reach
- Engagement
- Leads
- Conversions
- Likes
- Shares
- Traffic data
- Leads
- Active followers
- Brand mentions
16. What are the C’s of digital marketing?
The four C’s of digital marketing are:
- Customer – Who sees the message.
- Content – The message customer sees
- Context – Why the Customer sees the message.
- Conversation – Happens between you and your customer.
17. What is conversion optimization?
It is a practice of determining how the visitors can be converted to actual customers on the website. One way to optimize conversions is to conduct A/B testing, which runs two web pages simultaneously, with altered designs or content to see which yields more conversions.
18. What are the 3 ingredients of Digital Marketing?
The 3 major ingredients of digital marketing are traffic, insights, and sale.
19. What are the skills needed for digital marketing?
To be a successful digital marketer innovation, creativity, and analytics are a must. Also, one should have a creative mind, data analysis skills, writing and editing skills, and technical skills to be a successful digital marketer.
Final Thoughts
Digital marketing is a vast field for a lot of opportunities. The digital marketing questions are endless with endless possibilities. So, with this, we come to the end of the top digital marketing interview questions. Start your digital marketing journey now!
