Based mostly on the efficiency of luxurious automaker Rolls-Royce (BMWYY), you would not assume 2021 was a 12 months the world was nonetheless caught within the thralls of a world pandemic.

Goodwood, England–based mostly Rolls-Royce delivered 5,586 autos to shoppers world wide, up 49% from 2020, marking the best gross sales whole ever for the 117-year outdated automaker. The general determine consists of all-time file gross sales in necessary gross sales areas like Larger China, the Americas, and Asia-Pacific, in addition to in international locations throughout the globe.

Nevertheless it wasn’t Rolls-Royce’s long-time, historically older prospects that powered gross sales. The model, now with its Black Badge line of vehicles highlighting enhanced efficiency and extra up to date design finishes, is attracting a lot youthful and various clientele.

“Once I joined 12 years in the past, we had been on 56 as a median age, and we are actually all the way down to 43.” Rolls-Royce CEO Torsten Müller-Ötvös stated in an interview with Yahoo Finance Dwell. “So what we noticed over the past 10 years is that they’re all getting youthful and youthful and youthful, and we now have lowered common age of Rolls-Royce motor vehicles [owners] in a considerable approach.”

Rolls-Royce CEO Torsten Müller-Ötvös

Rolls-Royce CEO Torsten Müller-Ötvös

Regardless of rising demand from its youthful clientele, Rolls-Royce was capable of produce these autos with none hiccups from the continuing provide chain crunch. And Müller-Ötvös believes 2022 might be one other sturdy 12 months that will not be affected by shortages, as BMW-owned Rolls-Royce is ready to lean on the big German automaker to supply crucial parts comparable to semiconductor chips.

“I’m very optimistic that we’ll construct all of the vehicles ordered, and that are within the order guide up to now,” he says. “If you happen to order a Rolls-Royce at the moment, you are taking supply in a single 12 months from now. That is mainly the way it goes.”

One these autos that many shoppers — and the trade itself — is watching, is the just lately introduced Spectre electrical automobile. Testing is presently ongoing and the corporate is assured the automotive will come to market as deliberate, in 2023. 

Rolls-Royce Spectre electric vehicle (Credit: Rolls-Royce Motor Cars)

Rolls-Royce Spectre electrical automobile (Credit score: Rolls-Royce Motor Automobiles)

It is a dangerous proposition for a corporation recognized for its ultra-smooth V-12 powertrains, however Müller-Ötvös is assured within the firm’s EV expertise and the “waftability” of the automotive’s driving dynamics, as Rolls-Royce describes it in its advertising and marketing supplies. 

“It must be a real, excellent Rolls-Royce, after which quantity two comes electrification,” Müller-Ötvös says concerning the Spectre EV. “We might by no means compromise the expertise of what a Rolls-Royce stands for, only for the pure sake that we now have a distinct drivetrain.”

The Spectre might be a a lot watched barometer-type launch when it comes out. Can it keep the posh and superiority of the Rolls-Royce marque or will it find yourself being extra or an ultra-luxe Tesla (TSLA) Mannequin S? 

It feels like Müller-Ötvös is not leaving a lot to probability relating to making Spectre the “Rolls-Royce” of EVs. The automotive is presently present process a large testing program, he says, one that may cowl over 1.5 million miles and take the the automotive to “all 4 corners of the world.” 


Pras Subramanian is a reporter for Yahoo Finance. You’ll be able to observe him on Twitter and on Instagram.

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