Burger King, Wendy’s Embrace a New Kind of Value

Fast-food fans like new menu items — the more unique the better it often seems. They also want strong value for their money, though how people perceive value can be really different depending upon the chain being visited.

A Chipotle (CMG) – Get Chipotle Mexican Grill Inc. Report fan might see value in their meal even if costs twice as a much as what a burger chain might charge while a McDonald’s (MCD) – Get McDonald’s Corporation Report, Wendy’s (WEN) – Get Wendy’s Company (The) Report, or Burger King supporter may only see value in bundle deals and dollar menus.

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