BBC Studios-owned channel group UKTV achieved its document share of TV viewing final 12 months, growing by nearly 5% as dramas akin to Annika and Ragdoll generated large audiences.
Based on UKTV, whole share rose by 4% to 4.8% throughout all hours, with drama channels Alibi and Drama performing significantly properly. Share of Industrial Impacts, a measure utilized by advertisers, rose by 5.7% to a document 8.5%.
UKTV recognized originals akin to Nicola Walker-starring Annika, whose prime episode has been watched by greater than 1.3M individuals and is Alibi’s most-watched present of all time, together with Sid Light Movies’ Ragdoll, as key to its success.
The channel group has pivoted in direction of a scripted technique over the previous couple of years, additionally ordering the likes of BBC Studios’ We Hunt Collectively and Purple Manufacturing Firm’s Traces.
Non-scripted titles to carry out properly included Dave codecs Meet the Richardsons and Mel Giedroyc: Unforgivable, the latter of which is seen as one of many successor reveals to Taskmaster, which now airs on Channel 4.
Of the top-10 most-viewed reveals, six had been UKTV originals.
CEO Marcus Arthur, who was beforehand related with the BBC Studios CEO job that was not too long ago taken up by Tom Fussell, described the information as an “unimaginable achievement.”
“As we sit up for 2022, we are going to proceed UKTV’s progress trajectory by working intently with home and worldwide manufacturing companions, investing well in content material, and increasing the footprint of our much-loved manufacturers,” he added.