So you have a business. But in order to grow your business you need to promote it to reach out to the customers.
Now, you can have a financial budget set for advertising and marketing of your business or you might be just stepping into this world, but one thing is for sure, you need to promote it on a large-scale level to attract and get noticed by new customers.
And what better way than sponsoring it digitally where a varied number of options are available?
In this technologically-driven world, companies are flocking down the online market to digitally monetize from their products and services. Therefore, many brands have increased their digital marketing spend in an effort to reach more consumers.
According to some research, the global digital advertising market in 2022 is valued at $602.25 billion—66.4% of the overall expenditure on media ads. This refers to advertising on internet-connected devices such as computers, mobile devices, and smart devices.
But whatever your budget might be- there are surely some cost-effective ways through which you can promote your business online.
In this article, we’ll look at the five best ways to promote your business irrespective of your budget limitations.
1- Creating a Website
A website is an important piece of marketing strategy in the digital market. It doesn’t matter what your products and services are, your website is the go-to platform for current and upcoming customers.
Like your Google listing, your website helps to sponsor your business 24/7.
Your website introduces your business, promotes your products and services, provides valuable information and reflects your brand’s personality and special characteristics to your customers.
Although there are some free website subscriptions available where you can create your own website free of cost, it is almost inevitable to not move your website into a paid subscription if you are serious about promoting your business.
Purchasing a domain name, hiring a web designer to make your website look professional, and the ability to add new features to your site as needed are all crucial for the growth of your business.
You can keep a simple website without any database for keeping user information like Brilliant Illuminations or create an advanced site that allows user registration.
2- Claiming your Google My Business Profile
Register your business with Google completely free with a Google My Business Profile. It is a platform that helps you to manage and optimize your Business Profile on Google.
Your Business Profile is Google’s term for your Google business listing. Business Profiles appear in Google Maps and in the local results of Google Search.
It allows your prospective clients to find your company’s location and hours of operation quickly. Customers can also post reviews and rate your business on Google.
By claiming a Google My Business account, you can access, customize, manage, and enhance your Business Profile. It can make your company more visible in online searches, extending your reach with a free form of advertising.
3- Optimizing Your Website By Doing Basic SEO
Applying basic SEO techniques to show up in Google search rankings and drive traffic to your website is equally if not more important. But what exactly is an SEO?
Search engine optimization (SEO) helps your website to rank up higher in Google search pages. Using relevant keywords in your business’s web pages and URLs increases the chance of users finding your site when they search online for your business.
However, SEO includes much more than using keywords. Therefore, it is helpful to do some research online or hire an SEO specialist who can improve your website’s performance and help your business grow organically.
For example, top-rated civil solicitors such as Kangs Solicitors have created different pages for promoting their civil fraud and asset recovery services and HMRC civil tax investigation help. If you look at their menu, you will find different pages for every service having comprehensive and valuable content to engage the users.
Another great example is Goldtrowel construction training who have created standalone pages for promoting their top three construction courses which are bricklaying courses, tiling courses, and plastering courses.
4- Add Live Chat
Including a live chat box in your website in another way of promoting your business. Live chat is a method to help customers have real-time conversations with a bot/agent in a chat application.
More often than not customers prefer to reach a company for resolving issues via chat rather than email or phone because chat is 1-on-1, convenient and real-time.
Having a chat application on your website allows delivering customer’s queries to you in real-time which in return, helps you resolve your customers’ issues satisfactorily.
For example, London conveyancing services, AVRillo have a live chat on their website to help visitors find answers to their questions in real time.
Similarly, holiday lighting services, American Holiday Lights too have a live chat on their site for answering user queries instantly.
5- Leveraging LinkedIn Marketing
Another way of promoting your business online is through LinkedIn Marketing.
LinkedIn marketing is the process of using LinkedIn to create connections, build business relationships and partnerships, improve brand awareness, share content, and drive traffic to your website.
LinkedIn is an important part of many successful advertising strategies today because of how effective it is in expanding professional networks.
If you are a startup or have a limited marketing budget, you might find it difficult to promote your business and acquire new customers especially when limited people know about your business.
Therefore, follow the above listed five ways to take your business to the next level without worrying too much about the budget.